Musk has designed this clever take on chocolate bar packaging for Szabelski Bakery. Each bar features a bright and fun illustrated character that represents the individual flavor inside.
“This is another project for the chocolate industry. In counterpoint to similar products on the market, which are often designed in the style of luxury goods (gold prints, dark packaging), we focused on a simple and light design.”
“The positive effect of chocolate bars (pictograms of vitality, strength, concentration, vitamins, etc.) has been illustrated with a series of brand heroes referring to a particular taste (Mr. Walnut, Blueberry Lady, Mrs. Plum, Mrs. Bitter).”
