These Conceptual Food Products Represent Aspects of Vietnamese Culture in a Funky Way

NAMVI_01.jpg

NAM VI is a delightful conceptual take on Vietnamese food products. The design features bold typography and funky yet colorful characters that represent various aspects from Vietnamese folklore and mythology.

NAMVI_03.jpg
NAMVI_04.jpg
NAMVI_07.jpg
NAMVI_08.jpg

“NAM VI is a fictional premium brand providing Vietnamese food made of carefully selected and high-quality ingredients, targeting a new young market in Central Europe.

Traditional Vietnamese cuisine is based on the harmony of five elements: Wood, Fire, Earth, Metal, and Water. Vietnam is also a country of exotic natural beauty, and a home of a unique culture resembling a kind, joyful and sensitive attitude towards the land and life.

NAM VI's visual identity aims to emphasize this atmospheric attitude by using lively contemporary fonts, and by introducing five key characters inspired not only by the five elements but also Vietnamese mythology, folklore, Zodiac, and the local fauna.

Besides providing high-quality food, the brand and its visual solutions have an educational purpose by sharing interesting cultural, lingual and culinary information about Vietnam in various ways.”

NAMVI_10.jpg
NAMVI_09.jpg
 

Designed By: Nóra Mészáros
Tutors: András Gosztom, Bódog Darázs
Language Assistance: Nguyen Thi Thu Trang
Location: Budapest, Hungary