Mack Spritzer Gets a Refreshing Modern Look

We're digging this modernist design from Norwegian agency by north™. Mack Spritzer is a refreshing vodka lemon cooler that stands out for its striking look.  

"When Macks Ølbryggerier launched a new wine cooler, Spritzer vodka lemon, the brief was that the design needed to stand out from the competition. The category has in Norway been characterized by a feminine look, with design elements borrowed from the various producers of spirits. To differentiate Spritzer, we looked for inspiration in the strict modernism of the sixties. With simple graphic shapes, constrained and timeless typography, and a color palette that is both muted and clear at the same time, Spritzer stands out clearly in the store shelves."

 

Design: by north™
Photography: Morten Iveland, by north™
Client: Cathrine Marie Giæver, Roger Karlsen
Location: Norway