Stand Out in Style With This Paradise Inspired Swimwear Brand

Futura has designed the geometric collage-inspired branding and packaging for tropical swimwear brand, Sofía Palmero.

“Sofía Palmero is designed in the Mexican Caribbean but shipped to the entire world, a brand that is born surrounded by 450 kilometers of Mayan turquoise shores, and the second largest reef in the world; This is how we decided to reinterpret the enclosing paradise through an icon that incorporates the affection with which Sofia designs each bathing suit along with the natural treasure that surrounds the Riviera. To complement the identity, we created an organic pattern, maintaining the feeling of the trace and the nature of the ecosystem, achieving a living brand system, where the origin and youth of the designer matches the surrounding paradise.”

 

Designed By: Futura
Photos By: Rodrigo Chapa
Location: Mexico