These Protein Bars Will Give You The Strength To "Charge On"

These protein bars are designed to get you going and going. Steff and Cart designed the bright, eye-catching packaging for Complete Nutrition’s line of protein bars, Charge On.

“Complete Nutrition, the nutritional supplement franchise, launched a new protein bar that tastes great and doesn’t break your jaw. They reached out to creative duo Kelsey Steffes and Taylor Carter, of Steff & Cart, to brand their new product and create packaging.”

“Complete Nutrition is a highly energetic and bold client so it was important that the Charge On branding and packaging reflected that. Since this is a performance-based company, it was also key to put the product benefits front and center. 

The Charge On bar is Complete Nutrition's first product to be distributed outside their stores through online retailers like Amazon.”
 

 

Designed By: Steff and Cart
Designer: Kelsey Steffes
Copywriter: Taylor Carter
Client: Complete Nutrition
Client/Director of Marketing: Angie Kubicek
Product Photography: Anthony Issac
Location: Boulder, CO, USA