Have You Noticed the Shift Toward Gender Neutral Packaging?

Published

August 24, 2017

Filed under

If you took a trip to your local drug store and strolled down the aisle for a stick of deodorant, it wouldn’t be difficult to figure out which products were sold directly to men or women. Assertive dark colors for the lads, more vibrant or perhaps lighter colors for the ladies.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.