Ning Li has created the packaging for SKINN, a unique take on fragrance packaging that tries to marry the way the various senses engage with a particular product.

“Packaging is made to enrich the user’s experience and communicate the personality of products. Different senses play a vital role in ‘reading’ packages. Although we use sight as the primary sense in this, packaging is also held in the hands providing for opportunities for tactile communication.”

“Form and materiality could be engaged more substantially to provide a more affective experience that communicates valuable information to the consumer. Although visual stimuli, such as typography, color, and graphics are the popular tools of consumer packaging design, it is unstable elements of communication, which elements are usually influenced by individual’s difference. The cognition of texture, shape, size, weight, or temperature of materials has relatively higher commonalities among individuals that can increase the precision level of a packaging design.