Belarusian agency Fabula Branding has helped introduce a new category of ice cream into the market by developing a packaging design for Jattis Yogu.

“Jattis, the popular European brand of ice cream, decided to expand its range of offerings by adding frozen yogurt. The new offering is well-positioned as a healthier and lower calorie choice in comparison to the traditional ice cream. The introduction of this new product in the portfolio of the company is dictated by a modern trend for a healthier lifestyle. The name Yogu (sub brand Jattis) was created to introduce the product to the market, where the name clearly announces the composition of the product – made with yogurt.

The introduction on a large scale of white color into the packaging design emphasizes the yogurt component and channels the idea of purity, naturalness, tenderness and lightness essential for this product. The turquoise color brings fresh elements on the shelves and enhances the association with a cold treat for an effective product buildup.”