Freshly Baked approached Design Happy to breathe fresh life into their range of self tanning foams. Their quirky brand name and promotion wasn’t being reflected in their existing packaging and a more premium look was required to open doors to higher end retailers.
Freshly Baked tanning mousse contains a blend of natural and organic active ingredients which develop into a flawless tan that smells delicious. The approach was to amplify this proposition with a refresh that made the product look good enough to eat!
William Jones, Design Partner at Design Happy, explains “To inject some much needed personality into the brand we created a unique brand mark roundel that was indicative of neon donut signs and used a cursive font that reflected the natural properties of the formula.
