Sunday Folks Branches Out With New Line of Sweets

Independent dessert artisans Sunday Folks have gained popularity in Singapore for their freshly churned ice cream. So in 2016 when they decided to sell their handmade ice cream toppings as standalone products, they turned to Trine Design Associates to develop a unique identity.  

"The challenge was to help the client convince the customers that the side show of the main product could actually stand alone while also making the sweets desirable as gifts for buyers during the competitive festive period."

"Our approach was to create a secondary identity 'The Sweets of Sunday Folks'. We wanted the consumers to associate the same handcrafted quality that goes into the making of the sweets as with their ice creams, which has already a strong and loyal following."


Client: Sunday Folks
Creative Director: Victor Lim
Agency: Trine Design Associates
Calligrapher: Joanne Lim / Letter J Supply
Printer: Kin Yiap Press Pte Ltd