Clinic has created the branding and visual identity for Sano: a fad-free, new food brand that uses nutritional science to change the way we eat.

“Creative agency Clinic today announce details of their work creating the branding and identity for Sano: an exciting new food brand which aims to empower people to make the best nutritional and wellbeing decisions in their everyday life. The founders are passionate about evidence-based nutritional science and both Dale Pinnock and Heather Richards, being nutritional experts, ensure every aspect of the brand is based on scientific facts not transient health fads. Sano are launching their first ‘food-to-go’ shop this week (w/c 24th July) on London’s Gray’s Inn Road.”

“Matt Gelder, Creative Director at Clinic commented, ‘We began by doing a creative audit of the ‘health and wellbeing’ space and quickly realised how bland and ‘me too’ most of the brands look like: greens, browns, pastels and hand-drawn illustration and typography. We wanted to position Sano in the complete opposite direction by using vibrant colours, bold patterns, and striking visual cues. This reflects Sano’s fresh way of thinking and their ‘facts not fads’ approach of sticking to real nutritional science and staying clear of transient health trends.’