Victoria Ax designed this clever and unique conceptual packaging for candy. The design features tongue-shaped cutouts and is appropriately named Tongue Bongue.

“I came up with a package for candies in the form of a tongue. We use the language to absorb all sorts of delicious things. Lollipops in the form of a tongue creates a surrealistic metaphor ‘tongue in the tongue.’”

“For the packaging, I used a mouth and tongue. On the tongue, berries and fruits are arranged in the way, that we already visually see, with what taste lollipops are.