We Love This Bold Branding For PERI.A
LOVE has just designed packaging for LA fashionista and socialite, Peri Arenas, who challenged the Manchester agency to “brand the shit out of me”.
With a new fashion boutique opening on California’s Robertson Boulevard, Peri briefed LOVE to design packaging that would create standout and match her ballsy personality.
Taking cues from the playful fashion labels Peri loves – as well as her straight-talking style – LOVE developed the PERI.A brand identity and rolled it out on the packaging. Brought to life with punchy copy and attention grabbing type, PERI. A sets out to shake up the American fashion-scape which Peri felt had become “boring and safe”.
Chris Myers, senior creative director, who headed up the project explains how LOVE was approached: “It’s not often that you’re recommended to a client in a Beverley Hills hair salon – but that’s how we ended up on a call with Peri. Her brief was simple: “I’m opening a store and I want you guys to brand the shit out of me.”
He adds: “The result is a brand that drips with attitude and a tone of voice that cuts through the bull. From there, Peri gave us carte blanche to plaster personality on anything it could be plastered on. Everything needed the Peri treatment.
Then it was all about print. We were able to go to town, bringing that La La Land feel out through foil blocking for a super luxe finish.”
The project evolved into over 30 individually created items. Branding collateral included point of sale and packaging items with punchy copy such as: ‘Welcome to Peridise’, ‘Have a Peri Nice Day Now’, ‘Come On You’ve Earned This’ and “Pay Up Honey’.
Commenting on the new look Peri says: “When I first saw everything on my computer I was blown away, and then when I actually saw it physically I felt like a kid in the candy store.”
Desgined By: LOVE
Client: Peri Arenas