DDVB designed this packaging for Macho Gaspacho, a Russian line of vegetable purees that can serve as beverages or soups.
“Ochakovo is the leading Russian producer of natural beverages. As an expert and a market leader It actively creates new niches and offers customers unusual products. One of such ‘novelties’ has become the new brand ‘Macho Gaspacho.’ The product is a ‘rich juice’, which can also be used as a basis for soups thanks to its special organoleptic properties. The product contains no water – only 100% vegetable puree. Due to its unique formula, natural composition and convenient format for fast consumption (0.5 liter packaging), Macho Gaspacho can be an ideal solution for a hearty and healthy snack.”
“The Agency was tasked to develop a visual image for the brand of rich juices ‘Macho Gaspacho’, which includes 3 SKUs – Andalusia (tomato), Valencia (pumpkin), Sevilla (beetroot). The new design should be bright, attracting attention and clearly rebuilding the product from competitors on the juice shelf, stimulating consumers to test purchase.
