The botanical designs on Wolffer Estate Gin are simply mesmerizing, aren’t they? Since IWANT had designed some of Wolffer’s other products, they naturally turned to the agency for something fresh, fun, and botanical-inspired. We spoke with IWANT to learn a little bit more about clarifying the direction for their design, keeping things low budget, and much more.

IWANT: We have a close ongoing working relationship with the team at Wolffer—Gin (and brandy) were mooted some time ago, but it was a side project for winemaker Roman Roth, something he was playing with slowly on the side, experimenting, perfecting. It had been in the air a while before Wolffer said it’s time to get going. We wanted something fresh and different—initially I wanted it be quite minimal using type and screen printing the bottle. But the more we messed around we all agreed it should be more playful and in keeping with some of the botanical influenced designs we were using on other Wolffer products.