FastaBarista is the Coffeehouse Inspired By The Open Road

Gizmo Studio has designed the packaging and branding for Fasta Barista, a new coffeeshop that takes inspiration from highways and motor travel.

“Fasta Barista is the brand of a coffeehouse chain of fixed prices (everything is for 50 rubles). The visual brand style is suitable for multiple target groups such as millenials and older generations. The brand strategy positioning is the pit stop coffehouse for making a short stop, a place where you can take a breath before starting the way again.”

“The visual variety is built on the American graphic examples of the 70s - the age of highways, choppers, cabriolets and the air of freedom. The brand’s logo is created in this style. The brand style lays on quasi-real road signs that work alone without a logo and may deliver additional style messages to the clients. The style delivers the idea of the quality found with the product and the service.”

 

Agency: Gizmo Studio

Designer: Vlad Mikhailov

Location: Moscow, Russia