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Ashes & Diamonds is a Love Letter to Napa Valley

by Natalie Mouradian on 08/17/2017 | 2 Minute Read

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Ashes & Diamonds is a new Napa winery, and its label was designed by Grammy-nominated graphic designer Brian Roettinger (best known for having designed Jay Z’s?“Magna Carta Holy Grail” album cover).

A love letter to Napa Valley, Ashes & Diamonds is a tribute to the California wine country as it was when it took the world stage in the 1960s; a convergence of modern packaging and old-school flavors. Roettinger, who has also worked with St. Vincent, Liars, Childish Gambino, and Florence and the Machine, and the A&D team (led by proprietor Kashy Khaledi—a former music executive—and award-winning winemakers) wanted to uniquely differentiate designs by creating one for wine blends (modern scrambled letters) and another for single vineyard bottles (minimalistic “black box” label).

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Designed By: Brian Roettinger