Dow Design Ltd has created the fun packaging for WDOM milk products.
“The new alchemists.
Prima materia, anima mundi. The transformation of the humble body into the magic of the soul. It’s a wonderful analogy for this young, progressive brand bridging New Zealand’s raw purity and the urban cutting edge of China today. We definitely saw something of alchemy in their quest to perfect their products, to iterate and re-iterate – until the cows came home – until they had managed to elevate the ordinary. And milk products were only the beginning of their dreams. So what did we dream up? A wholly emotional acronym for their brand name. Whirled together with some rather mystical symbology. Our new alchemists intend to link body and soul.”
Designed By: Dow Design Ltd
Creative Director: Donna McCort
Design Lead: Kirsty Harvey
Design Team: Jeannie Burnside
Production: Carl Dixon, Ben Dean, Jamie Pettigrew
Photography: Jamie Pettigrew
Illustrator: Camille Chew
Account Manager: Simon Wedde
Client: Wdom / Alex Gao
Location: Auckland/New Zealand
