Fish prep just got easier. Chiapa Design developed this design for fish seasoning that pulls inspiration from the way that fish was traditionally bought and sold. We spoke with Chiapa Design to learn a bit more about achieving design goals, creating an eye-catching design and more.
Chiapa Design: We started creating the concept by using the figure of the newspaper boy. We realized that we could join the picture with the image of a fish and create a link with the ancient habit of wrapping fresh fish with newspaper. The name already existed from previous ideas and we thought that it would be perfect if combined with seasonings for fresh fish preparation.
Chiapa Design: Our aim was to create a concept that is fun, modern and singular at the same time and we think that we achieved it by using geometric shapes, bright colors and of course, the picture of the boy.
