This Conceptual Collaboration Is Bringing the Rainbow Vibes

Student Caleb Jones designed this vibrant conceptual packaging for a fictional collaboration between Apple and Nike.

“The project was an idea I had back in June, I wanted to create something significant related to pride month and celebrate the LGBTQ community. Since Nike had an existing campaign and Apple had great packaging I thought it would be a good challenge to try and blend the two with a new twist. The outside box would be made of a durable plastic for re use while the structural part of the package would be a colored paper foam that is biodegradable. This project is not affiliated with Apple or Nike.”


Designed By: Caleb Jones
Location: New York, New York