BramCreates have just designed the new packaging range for a series of cupcakes for The Cake Crew.

Created for the convenience market the cupcakes required a brand and packaging style with stand out appeal to rebel against a backdrop of the usual pastel colouring associated with the popular cake.

This was a serious cake, a cake with attitude and an evening treat that could be accompanied with your feet up after a hard day dealing with the stresses that life throws at you. This was a snack which was all about the “me time”!