We Love This Bold Special Edition Packaging for Sephora

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Good things come in beautiful packages. This is especially the case with the special edition Mother’s Day packaging created for Sephora by Andrea Robescu.

“For 2017 Mother's Day Campaign Sephora commissioned artist and illustrator Andreea Robescu to create the limited edition packaging design along with all the visuals and in store installation.”

“The campaign was implemented in 15 countries in more than 600 stores from Europe and Asia and was created in collaboration with BETC Luxe. The keywords that define the project and were used as starting point are playful, edgy and disruptive addressing mothers worldwide.”

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Illustrations: Andrea Robescu
Agency: BETC Luxe
Client: Sephora