This Sunflower Seed Brand Aims to Get Rid of a Stigma

Ogilvy & Mather Ukraine named, designed and positioned a new ironic sunflower seed brand.

“Sunflower seeds are a guilty pleasure for urban people. Everybody loves it, but nobody confesses to eating them. It’s considered to be rustic.

Spit on everything and nibble seeds — says the new brand and its hero Dzyob (beak in Ukrainian). Dzyob adores seeds, classic, raw, salted, and can talk day and night about how he cooks, fries, roasts, steams, heats, and salts get the point. This sunflower seed brand ruins any barrier between pure love and urban people. No matter what other people say.”


Designed By: Ogilvy & Mather Ukraine
Client: Carpathian Mineral Waters
Location: Ukraine