Global brand design agency BrandOpus have designed a new identity and packaging for UK-based vegetable water brand J.F. Rabbit.
The flavoured water category is booming as people opt for natural, simple products they can trust. A tastier alternative to plain water, J.F. Rabbit’s vegetable infused waters not only taste great but are 100% natural with no added sugar and under 10 calories per bottle. They also contain 100% of the daily allowance of Vitamin C and Zinc.
New research shows that eating vegetables can give you a boost and even make you feel happier. With consumers now recommended to eat eight portions of veg per day, the new identity looks to harness the uplifting power of veg and bring an upbeat and positive vibe to the brand. The new logo is playful, energetic and brings personality and colour to the bottled water fixture.
