Cool down with this ice cream treat designed by Russian agency Just Be Nice.
“Before the summer season, the design studio from Moscow ‘Just Be Nice’ was working with the main park of the capital. The main aim of this work was to redesign the packaging of the famous ice cream, which you may try only in the Gorky Park. The designers decided to go with a simple package but wanted to make a graphic description of the park life.
The studio created several patterns, each of them reflecting the most interesting things in the park. This includes imagery such as ping pong places, chess club ‘Belaya Ladya’, the recreated sculpture of a girl with a paddle, and a skateboarding park.”
