Save the Planet With a Shoe Box

After two years of designing, researching and testing, Andreas Kioroglou, founder of the award winning design studio MATADOG DESIGN has developed the ultimate sustainability shoe packaging solution, as it incorporates a number of innovative features. Viupax is the shoe box that is aiming to save the planet.

It's designed to be more sustainable and cost effective compared to traditional shoe boxes by using much less cardboard and less volume. It uses 20-57% less material and occupies 20-50% less volume. 

It is designed to be cost efficient in matters of production and transportation and above all designed in such a way to improve personnel productivity and user experience. It is designed to be flexible in stacking allowing them to be stored in many new and interesting ways. 

It eliminates the use of bag as it can be converted into a carry bag or shoulder bag to be easily transported by the customer. 

Can be transformed into toys without the use of glue, scissors, knives and other paraphernalia.



Designer: Andreas Kioroglou

Location: Athens, Greece