Spanish Agency Fammilia designed these fun and clever conceptual wine labels.
“Getxophoto is a great photography festival celebrated every September in the coastal town of Getxo (Basque Country). Every year, Bodegas Casa Primicia makes a special wine with special labels for the event.
Begi-haundi in euskera (basque language) means big eyes but also means squid. So through this concept we played around the act of seeing and the place of the event (the basque coast).”
Agency: Fammilia
Client: Getxophoto – Bodegas Casa Primicia
Creative Director: Mikel Uribetxeberria and Mikel Telleria
Art Director: Mikel Uribetxeberria
Photography: Iñigo Ibañez
Location: Spain
