Talk about a perfect summer drink! This delightful design from B&B studio will instantly take you somewhere tropical, and the unbranded look only gives it a stronger shelf impact. We chatted with Shaun Bowen, Joint Founder and Creative Partner, B&B studio, to find out more about how this beverage from Firefly came to be, creating an unbranded packaging design, disrupting the drinks category, and more.
Shaun Bowen: The project began with a get-together between Ryan Chetiyawardana, Firefly and B&B studio at Mr Lyan’s Dandelyan bar at the Mondrian London hotel. We chatted about everyone’s ambitions for the project, and tasted the two liquids that Ryan was developing, one of which was the final recipe chosen for Superfly.
The next stage was to articulate a design essence for B&B’s design team to work to, which was MODERN BOTANICALS. This was chosen to capture the synergy between Mr. Lyan and Firefly—their joint love of blending botanicals.
