This Line of Smoked Goods Comes With a Clean Look

Brazilian agency Chiapa Design created the packaging for Black Bear Smoked Goods. The packaging features a playful bear wearing a chef’s hat which helps reinforce the overall brand.

"The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations. The psychology for the main name transmits strength and modernity, unlike the one used to target the products that follow a clean and sophisticated line."


Designed By: Chiapa Design

Location: Brazil