Tea time doesn’t have to be stuffy. Smith&+Village redesigned Booths tea range to give it a bold color palette and strong identity that are elegant yet modern.
“Creative and strategic branding partnership Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847.”
“The strategy devised for Booths’ own label by Smith&+Village comes into play on the new packaging, with a concentration of the brand achieved using a very limited, but unique colour palette of creative elements.”
