All Hail King & Mouse Crowned Whisky

Long live the king. Lithuanian agency CLINIC 212 designed packaging for King & Mouse whisky to give it a look that is equally regal and formidable.


“Famous Vilnius whisky bar & shop ‘King & Mouse’ was releasing its signature, limited edition whisky. To make the product stand out of the traditional whisky brands and to bring attention to the release a unique packaging was needed.”


“Drawing the inspiration from both the brand’s name and the quality of the ingredient whiskies, we came up with a design, based on the idea of a monument. The result is the first ever geometric shaped whisky box, that resembles a bold, brutalistic silhouette.”


“One week after the launch, almost all of 257 bottles were reserved.”


Design by: CLINIC 212

Account: Martynas Karpovičius

Creative: Mindaugas Juozapavičius

Art direction: Aidas Šumskas

Packaging Design: Aidas Šumskas, Birutė Bikelytė

Production artist: Marius Ladyga

Product photoshoot: Darius Petrulaitis

Client: KING & MOUSE Whisky bar & shop

Country: Lithuania