This Whiskey Emphasizes Authenticity

Student Saehan Kim designed the packaging for ROUGH + RAW, a conceptual whiskey brand. The design is unique in that it incorporates a variety of different textures.
“ROUGH + RAW is a brand that produces double aged whiskey that is distilled with raw natural materials. 
Rather than a hint of everything, ROUGH + RAW emphasizes the authentic, true-to-the-original taste of a single note.”


Designed By: Saehan Kim
School: Fashion Institute of Technology
Course: Packaging Design
Location: New York