Nju:comunicazione designed the bright eye-catching packaging for Pop Tomato, a line of canned tomatoes.
“For Italianavera we designed a new line of cans that contain a selection of her tomatoes Spunzillo, Corbarino, San Marzano DOP and other varieties of Campania. The packaging is coordinated to give liveliness and vivacity to an overall vision. The final result is a POP tomato.”
Agency: Nju:comunicazione
Creative Director: Mario Cavallaro
Designers: Annamaria Varallo, Stefano Marra, Simonetta Pagliuca
Location: Italy
