We’re digging these bright and sunny cans. The Bruery has come out with a variety of new brews that feature interactive instagram-friendly designs.
“Announced on April 1, 2017 by The Bruery®, a small Orange County-based craft brewery with a penchant for April Fool’s Day jokes, Offshoot Beer Co.™ is the very real IPA-focused offshoot of Famille Rue™ (which encompasses The Bruery, Bruery Terreux®, and Offshoot Beer Co.)”
“Offshoot specializes in hoppy beers in 4-packs of 16 oz cans, released once a month, direct to consumers via an online Interest List. The first two releases in April, named ‘Fashionably Late’ and ‘Better Late Than Never,’ featured playful, interactive can designs that encouraged fans to turn the vessels into fashion accessories.”
