We love this adorable kid-friendly packaging for pancake and crepe mixes. Lithuanian agency CLINIC 212 has designed the packaging for ABRA KADABRA.
“We were tasked to create the name and the package for the new product line for kids, easy-to-make flour mixes for various crepes. It aimed to rival the market leader extremely popular brand ‘Kakė Makė’, based on tales for kids.”
“Our product helps with the messy part of making crepes. All you need to do is to add water. It’s that simple, as if you knew some magic word. The main character rabbit, a friend to every magician, helps junior kitchen magicians by guiding through the preparation steps.”
The product instantly received it’s space on the shelves of the biggest retailer ‘Maxima’. It’s an achievement that manufacturers are vainly attempting for months.”
Design by: CLINIC 212
Account: Daumantas Kairys
Creative: Mindaugas Juozapavičius, Auksė Šukevičiūtė
Art Direction: Aidas Šumskas
Packaging Design: Aidas Šumskas
Product photoshoot: Kernius Pauliukonis / Packshot.lt studio
Client: Malsena
Location: Vilnius, Lithuania
