“Do your homework and become an expert in your product’s field,” advised Hannah Scarritt-Selman, founder of the Little Boo Boo Bakery, the mouthwatering marshmallow company in New York. In the final part of a 4-part series, learn about the challenges and sweet rewards of starting your own business.
Read part 1, part 2, and part 3.
Hannah Scarritt-Selman: The biggest challenge is starting this business is a lot is learned as you go. You make lots of mistakes but you hopefully don’t make them twice. You also can’t be crippled by failure because there are many things initially that will steer you to say, “I can’t do this. I’ve never done this before. I don’t know how to problem solve.” What’s important is taking a step back and breaking the problem into small decisions, looking at it rationally to the point where you know exactly the plan of action.
