Canada has welcomed a new 100% Rye Whisky for the first time in decades. Dillon’s is is copper pot distilled from 100% rye mash, produced to the Canadian tradition, and has the memorable packaging design to match. We spoke with Barry Imber at Insite Design to learn more about their fine-tuned design process, creating something that celebrates a legacy while stands out amongst competitors, the intricacies of the illustrations, and more.
Insite Design: In every project we’re involved in we tend to overthink and intellectualize the beginning stages because giving it that extra time of conversation and hard thinking always seems to make the later stages of a project easier as well as the outcomes that much richer.
1. Thinking and Purpose
