Featured image for Stellar is Magical Makeup Inspired by the Cosmos

Stellar is Magical Makeup Inspired by the Cosmos

by Theresa Christine Johnson on 05/30/2017 | 4 Minute Read

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Stellar is makeup that will help you shine. It includes everything from foundation to lipstick is sure to find a place in your beauty bag and become a regular part of your beauty routine. Bruce Mau Design turned to the skies for inspiration for this gorgeous makeup line with equally striking packaging.

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“Stellar is a high-performance makeup brand that features addictive colors and sensual textures. It delivers across all skin colors, with a particular focus on medium tones. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras.”

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“Taking visual inspiration from the cosmos, the brand identity and name allude to starry constellations. The word mark includes a dot that echoes both the North Star and a beauty mark. The colors used reflect the inclusive nature of the brand. Black and white represent night and day while a secondary opalescent palette vibrates across the full spectrum of light. Guidelines ensure product photography and model photo shoots reverberate the effortless, confident, and bold brand ethos of Stellar.”

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“Working with the client, BMD developed all brand touchpoints—positioning and story, name, visual identity, website, packaging, campaign photography, and collateral—from the onset all the way to a successful launch across North American Sephora stores.”

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Designed by: Bruce Mau Design

Country: Canada

City: Toronto