This fruit juice is sure to put a smile on your face. Pearlfisher designed Rio to stand apart from artificially sweetened fruit-flavored sodas by giving a bright, playful design that’s inspired by the natural beauty of Brazil.
“Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and famous.”
“However, with a visual identity based in the era in which it was conceived, Rio’s look and feel was in danger of becoming dated and kitsch. In the face of evolving consumer tastes, Rio turned to Pearlfisher to dial up its emotional connection with customers and reinvent its desirability.”
