Project M Plus channeled the spirit of the Caribbean in order to create the packaging for Atlantico Rum.
“Project M Plus, a Los Angeles based branding agency, brought to life the vibrancy of island life for Atlantico Rum with a rebrand that includes identity, all new bottle designs, and website. ‘I couldn’t be happier,’ says singer Enrique Iglesias, who is a partner in Atlantico. ‘The new design has a timeless, sexy look that captures the spirit of the Caribbean.’”
“Distilled in small batches from sugarcane in the Dominican Republic, Atlantico’s line of small batch rums has been a bartender favorite for craft cocktails in high-end establishments like the Ace Hotel and Nobu since its launch. Atlantico came to M Plus for a bold new look to optimize their shelf visibility and increase retail sales.
