You Won’t Be Able to Stop Playing with this Clever Cookie Packaging Concept

A cookie box, a serving tray, and an all-around conversation starter—SAIKAI is an impressive packaging concept for cookies. Designed by Emma Waleij, Hanna Simu, Alma Lindström, and Maja Ahlund at Mid Sweden University, the pack is made by hand and unfolds from a hexagon.

“In the course Graphic packaging project at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese senbei cookies and green tea on a Swedish market. We created the brand SAIKAI, which stands for ‘until next time.’”

“The hexagon shape stands for communication and balance, inspired by nature. Nature is also the inspiration for the pattern with mountains, winds blowing, rivers flowing and fields of tea and rice.”

“The cookie box serves as protection for the cookies as well as a serving tray. Also, it's great fun to play around with!”

“The prototypes are cut and constructed by hand.”

 

Designers: Emma Waleij, Hanna Simu, Alma Lindström, Maja Ahlund

School: Mid Sweden University

Country: Sweden