Put that diet off until tomorrow—seriously, Wonder Scoop will make it worth it. Brand Strategy Team of Emart Co., Ltd. designed this super cute vintage-inspired ice cream brand, complete with a delicate color palette and playful patterns. Plus, we can’t get enough of the sizing phrases on their ice cream cups!
“Wonder Scoop is a new ice cream brand launched in collaboration between Shinsegae Food and the Brand Strategy Team of Emart. In line with the brand name “Wonder Scoop” and its slogan “Taste the Wonder” which evoke curiosity, the brand introduces unique flavors never before tasted with designs that enhance the surprise and excitement of exploring these new savory flavors.”
“Inspired by American ice cream parlors of the 1960s, the design focuses on recreating retro vintage aesthetics to arouse nostalgic emotions of excitement, desire, and yearning for ice cream from our childhood. The logo is skillfully crafted in retro script and paired with other typographic designs such as checkered and dotted patterns to enhance the old-fashioned appearance. The use of complementary color palette of mint and orange creates youthful enthusiasm and vibrant energy, while the contrast allows the eye to navigate freely around the composition. The colors are also expressive of the sweet taste of ice cream.”
