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This Concept Takes Your Grandma’s Pickles to Another Level

Published

Wunderbar! Creative Agency created this conceptual packaging for pickled goods that helps tie in the traditional practice of pickling goods with an easier way to store and consume.

“The future of pickles from granny. 

Everybody loves pickles, and nobody does pickles better than your granny. This is because she knows the secret ingredient – love. The only problem is that usually she packs her ‘love’ in huge and heavy glass jars, which are inconvenient. Meet Babushka, which takes a new look at pickle packaging! Babushka is an easy but familiar way you can enjoy pickled tomatoes and cucumbers. Babushka – where traditions meet the future.”

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