The Authentic Taste of Japan Gets a Sleek Look

Australian-based agency Asprey Creative designed this sleek new look for Sapporo.

“Sapporo Australia has unveiled a contemporary new look. Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan. 

Our redesigned packaging is a striking, brand focused update in a market that has a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese calligraphy, we’re returning ‘Legendary Biru’ to Australian bars.”


Designed By: Asprey Creative
Creative Director: Glen Crawforth
Client Director: Fiona Lopez
Location: Melbourne, Australia