The Dieline Awards 2017 Outstanding Awards: Purina Beyond E-Commerce
With the sale of online pet food sales growing rapidly year-over-year, Purina Beyond saw an opportunity to connect with their consumers online and better support their evolving purchasing needs. The challenge was how to utilize e-commerce in a unique way, communicating both the premium product and preserving the brand’s existing equity.
To solve for this challenge, CBA created a unique packaging design and unboxing experience that is elegant and sophisticated and free from the traditional pack messaging that’s needed on shelf. A specially designed shipper box and insert are delivered with each order, creating special moments with shoppers.
Designed By: CBA North America
Client: Nestle, Purina Beyond
Art Directors: Paul Bennett, Anne Vaschetto
Location: San Francisco, CA, USA