For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing The Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer. Developed with input from over 500 women, products range from lemon candies that mask the metallic taste of chemo, to a zip-front hoodie that’s easy to get on and off after surgery. The collection stands out in a sea of pink, offering comfort while bridging the communication gap between her supporters.

Designed By: lg2

Client: Rethink Breast Cancer

Creative Directors: Chris Hirsch, Nellie Kim, Claude Auchu

Art Director: Zachary Bautista

Account Service: Krista Findlay, Antoine Levasseur, Taylor Johnston

Designer: Élise Cropsal

Copywriter: Ariel Riske

Print Production: lg2fabrique

Location: Toronto, Canada