The Dieline Awards 2017 Outstanding Achievements: Smashmellow

Jon Sebastiani came to Hatch to launch a treat to indulge his inner sweet tooth without the calories or fat - a snacking marshmallow. While a healthy lifestyle is becoming the lifestyle de jour, sweet tooths are still calling out to be satisfied in a more natural way. Hatch positioned the brand as a sweet pick-me-up to carry you away to worlds where flavor & nostalgia meet and each flavor world transports you on a personal snackapade. Let this visual identity created by Hatch transport you down memory lane or to a whole new place.

 

Designed By: Hatch Design
Creative Directors: Joel Templin, Katie Jain, Nicole Flores
Design Director: Javier Garcia
Senior Production Manager: Richard Eriksson
Illustrator: Owen Davey
Designer: Kelly Wahlstrom
Junior Designer: Pear Weerawong
Photographer: Annabelle Breakey
Copywriters: Susan Carp and Julie Marcus
Location: San Francisco, CA, USA