Jon Sebastiani came to Hatch to launch a treat to indulge his inner sweet tooth without the calories or fat – a snacking marshmallow. While a healthy lifestyle is becoming the lifestyle de jour, sweet tooths are still calling out to be satisfied in a more natural way. Hatch positioned the brand as a sweet pick-me-up to carry you away to worlds where flavor & nostalgia meet and each flavor world transports you on a personal snackapade. Let this visual identity created by Hatch transport you down memory lane or to a whole new place.

Designed By: Hatch Design

Creative Directors: Joel Templin, Katie Jain, Nicole Flores

Design Director: Javier Garcia

Senior Production Manager: Richard Eriksson

Illustrator: Owen Davey

Designer: Kelly Wahlstrom

Junior Designer: Pear Weerawong

Photographer: Annabelle Breakey

Copywriters: Susan Carp and Julie Marcus

Location: San Francisco, CA, USA