The Dieline Awards 2017 Outstanding Achievements: Hololens Packaging

The Hololens Kit is a product in the whole new category of virtual reality. The protection requirements of the uber-sensitive lenses meant that we used a durable hard case. This resulted in two platforms for packaging design, more than just a standard box with pulp. The components are all nestled perfectly in the orb-shaped case, with custom shaped literature that can travel with the product.

The metallic blue linework on black is a new visual language for Microsoft developer products. We leverage our blue equity as a discreet blue line. Designed as a controlled gap in the telescoping box structure.

 

Designed By: Microsoft
Art Director: Kevin Marshall
Designers: Jon Rathbone, Drew Dapore, Jerry Yamamoto, Steven Fisher
Creative Team: Jeff Sanborn
Location: Washington, USA