Packground was commissioned by Fjallraven to design a premium base layer packaging for their 2017 launch of the unique Bergtagen garment system for mountaineering activities. Cautious in their use of primary retail packaging, due to the aspects of sustainability, Fjallraven challenged us to present a packaging solution that can live with the garment as an essential part of the gear and prolong it’s life. We didn’t want to create unnecessary packaging waste so we focused on the post-purchase experience and functionality of the packaging. The result is an efficient cylinder shaped bag utilizing Fjallraven’s own G-1000 Lite Eco material.
Designed By: Packground & Fjallraven
Client: Fjällräven
Art Director: Fredrik Lewander
Designer: Linus Jiremark
3D Renderings: Zenit Design – Nils Carlén & Gabriel Von Gertten
Copywriter: Erik Hagelin
Location: Sweden
