The Dieline Awards 2017 Outstanding Achievements: Bulleit Bourbon Lewis Bag

This no-nonsense Kentucky whiskey needed a pack that would look disruptive on shelf but still suited its straight-talking attitude. Inspired by the brand’s historic roots, we created a hessian cloth Lewis bag with triple-stitched seams and industrial sized magnetic rivets which help retain Bulleit’s distinct bottle shape. The Lewis bag can be removed so consumers can safely and effectively crush their ice in preparation for making the brand’s signature serve TheBulleitMintJulep. The packaging fits Bulleit’s utilitarian world, providing consumers with a functional item which sticks around long after the last drop has gone, gently reminding them to go get another bottle! Practically Perfect.
 

 

Designed By: ButterflyCannon
Client: Diageo
Location: London, UK